Embrace FARM -Tractor Drive-Farm Safety

Embrace Tractor website

Photo 1. Norma & Brian Rohan & Billy Shaw.   Credit - Photos courtesy of Jeff Harvey.

Our Drive to Remember-Embrace FARM #WeRememberYou Tractor Drive for #FarmSafety

Embrace FARM, the farm accident support network founded by Brian & Norma Rohan, will embark on its next journey shining a light on those who have lost their lives or have been seriously injured in farming accidents and for farm safety awareness, by driving a tractor around the 32 counties of Ireland this autumn.

With a tractor kindly donated by WR Shaw of Tullamore and driven by volunteers from Macra Na Feirme and the Young Farmers’ Clubs of Ulster, the tractor will touch the grass roots of each county during its drive.

The launch of Our Drive to Remember will be opened by Mairead McGuinness MEP at 1pm on Sunday 12th August at Tullamore Show from the WR Shaw stand. The finish point of the tractor drive will be on the opening day of the National Ploughing Championships (NPC) on Tuesday 18th September. With the support of the National Ploughing Association (NPA), this drive is aimed at reaching all walks of life.

Mounted upon the tractor will be an eternal light representing those that have lost their lives around the Island of Ireland. With around 290 lives lost in the last ten years, representing a farmer killed every 2 weeks across the 32 counties, the tractor will display these stark statistics to remind people to be always aware of the farming environment and to farm safely. The light will also be displayed during the NPC once the tractor has reached its final destination.

Embrace FARM is asking all families and neighbours who may have been affected by the loss or serious injury of a relative or friend in a farming accident to please place a pair of wellies in the trailer  attached to the tractor on the drive. These wellies will feature at (the Embrace FARM stand) at the Ploughing Championship and represent the feet that once walked the farm.

Embrace FARM highlights the necessity for farm safety alongside the Health & Safety Authority (HSA) and the Health & Safety Executive of Northern Ireland (HSENI), farm organisations and Agri-businesses in whatever way they can to ensure farmers work safely to reduce the weekly deaths and farming accidents.

There will be social media updates every day from the tractor drivers on the Embrace FARM, Macra na Feirme, NPA, YFCU and WR Shaw Facebook & Twitter pages as well as on the individual club pages showing how the tractor is doing on its journey. The tractor will also be fitted with GPS technology so people can follow its journey online. Please use the hash tags #WeRememberYou and #FarmSafety on all social media reference to the drive.

If you wish to support the cause and the lives it represents, donations are acceptable through the www.embracefarm.com website or on the idonate.ie event page. Please contact the Embrace FARM Team at 085-7709966 or email This email address is being protected from spambots. You need JavaScript enabled to view it. for further information or requests.


Editor’s Note

 Embrace FARM (Farming Accidents Remembered & Missed) was established by Brian Rohan and his wife Norma in 2014.

Having experienced the tragic loss of his father Liam in 2012 in a farming accident, Brian with Norma decided after some research to organise an ecumenical remembrance service for farm families who have lost a loved one or suffered serious injury in a farming accident.

The vision of Embrace FARM is to be ‘a caring and supporting Agri-community for all those affected by farming accidents’.

This is carried through in their mission statement ‘to create a support network for those affected by farming accidents’ through their annual events, remembrance service and representation in the media and to government level representing their community.