Embrace Tractor website

Photo 1. Norma & Brian Rohan & Billy Shaw.   Credit - Photos courtesy of Jeff Harvey.

Our Drive to Remember-Embrace FARM #WeRememberYou Tractor Drive for #FarmSafety

Embrace FARM, the farm accident support network founded by Brian & Norma Rohan, will embark on its next journey shining a light on those who have lost their lives or have been seriously injured in farming accidents and for farm safety awareness, by driving a tractor around the 32 counties of Ireland this autumn.

With a tractor kindly donated by WR Shaw of Tullamore and driven by volunteers from Macra Na Feirme and the Young Farmers’ Clubs of Ulster, the tractor will touch the grass roots of each county during its drive.

The launch of Our Drive to Remember will be opened by Mairead McGuinness MEP at 1pm on Sunday 12th August at Tullamore Show from the WR Shaw stand. The finish point of the tractor drive will be on the opening day of the National Ploughing Championships (NPC) on Tuesday 18th September. With the support of the National Ploughing Association (NPA), this drive is aimed at reaching all walks of life.

Mounted upon the tractor will be an eternal light representing those that have lost their lives around the Island of Ireland. With around 290 lives lost in the last ten years, representing a farmer killed every 2 weeks across the 32 counties, the tractor will display these stark statistics to remind people to be always aware of the farming environment and to farm safely. The light will also be displayed during the NPC once the tractor has reached its final destination.

Embrace FARM is asking all families and neighbours who may have been affected by the loss or serious injury of a relative or friend in a farming accident to please place a pair of wellies in the trailer  attached to the tractor on the drive. These wellies will feature at (the Embrace FARM stand) at the Ploughing Championship and represent the feet that once walked the farm.

Embrace FARM highlights the necessity for farm safety alongside the Health & Safety Authority (HSA) and the Health & Safety Executive of Northern Ireland (HSENI), farm organisations and Agri-businesses in whatever way they can to ensure farmers work safely to reduce the weekly deaths and farming accidents.

There will be social media updates every day from the tractor drivers on the Embrace FARM, Macra na Feirme, NPA, YFCU and WR Shaw Facebook & Twitter pages as well as on the individual club pages showing how the tractor is doing on its journey. The tractor will also be fitted with GPS technology so people can follow its journey online. Please use the hash tags #WeRememberYou and #FarmSafety on all social media reference to the drive.

If you wish to support the cause and the lives it represents, donations are acceptable through the www.embracefarm.com website or on the idonate.ie event page. Please contact the Embrace FARM Team at 085-7709966 or email This email address is being protected from spambots. You need JavaScript enabled to view it. for further information or requests.


Editor’s Note

 Embrace FARM (Farming Accidents Remembered & Missed) was established by Brian Rohan and his wife Norma in 2014.

Having experienced the tragic loss of his father Liam in 2012 in a farming accident, Brian with Norma decided after some research to organise an ecumenical remembrance service for farm families who have lost a loved one or suffered serious injury in a farming accident.

The vision of Embrace FARM is to be ‘a caring and supporting Agri-community for all those affected by farming accidents’.

This is carried through in their mission statement ‘to create a support network for those affected by farming accidents’ through their annual events, remembrance service and representation in the media and to government level representing their community.


Pictured L2R at the launch of the new Farmex show are Norma Rohan, Embrace Farm, a dairy farmer & IHFA member, Michael Moroney, CEO of Farm Contractors Ireland, Minister Michael Creed TD with Galway lady Maura Canning, former Chairperson of IFA Family Farm Committee

FARMEX the business of farming is a new a one day conference & trade exhibition on how to increase profitability, sustainability and add long-term equity value of the family farm business.

It was launched on July 5 at Agriculture House by Michael Creed TD, Minister for Agriculture & Food.

The major sponsor is Eurogene AI services and LIC Ireland. Larry Burke, Territory Manager for Ireland said that they were delighted to support this new Agri event.

This new show has the support of Animal Health Ireland, Embrace Farm, Farm Contractors of Ireland (FCI), FRS Networks, Glanbia Agribusiness, ICMSA, ICSA, IHFA, Teagasc, UCD, Waterford IT

The Farmex conference will include eight one hour seminars on Agritech, Animal Health/Nutrition, Dairying, Farm Business, Livestock & Tillage.

Each seminar will include four top-class speakers (10 minutes each) followed by a Q & A session chaired by a well-known Agri VIP.

These celebrities include Pat McCormack, ICMSA President, Patrick Kent, ICSA President, Maura Canning, former Chairperson of IFA Farm Family Committee,

Darragh McCulloch, Dept., Editor of the Farming Independent, Matt O’Keeffe, Editor, Irish Farmers Monthly, Brian Reidy, a columnist with the Farming Examiner,

Mike Magan, Chairman of Animal Health Ireland and Derry Dillon, ASA President.

This is also a Dept. of Agriculture (DAFM) Knowledge Transfer approved event for livestock & tillage farmers.

It will take place on Friday, October 12th, 2018 at the Hub, Cillin Hill, Kilkenny.

The Hub is the largest arena in the south-east of Ireland and home to many successful Agri events.

3,000 attendees are projected; intensive marketing and social media campaign are underway over the next three months.

The organisers are hoping to attract Agribusiness, advisory and educational personnel, family farmers, Ag students, farm managers, farm contractors and Agri-Food Science students to attend this event.

Tickets are20 for adults, €10 for agri-students with free car parking and a low-cost travel via Bus Eireann at only €15/20 per person return.

Book online at www.farmex.ie  , save €5 on your ticket, fill in a short questionnaire and enter a free draw for €2,500 in Agri input & services prizes.

A number of Farm Safety demos will also be organised on the day with the Garda, HSA & Teagasc.

Within 200km (125 miles) of Kilkenny  (or a comfortable two ½ hour drive) you have almost 94% of the dairy cows in the state 1.342 M out of 1.433

 (CSO Data June 2017) Within 125 km or 80 miles ok Kilkenny you have 70% of the dairy cows (1.005M), cattle, lowland sheep & arable crops.

 So an excellent venue for Agribusiness trade exhibitors to meet livestock & tillage farmers

For further info please contact Liam De Paor B.Agr.Sc MPRII, Co-Founder and Event Organiser

Farmex – Business of farming

T: 01 4137379 | m: 086 255 7643 | www.farmex.ie





Holstein NI website

Family day out for the Martin Family at the Balmoral show.

Pictured left to right on the busy Dairymaster stand are  Vanessa Martin,  John Martin Holstein NI, Katie Martin and Sean Reid Cookstown Dairy Services

Award Winning Health & Fertility Monitoring System and Milking Equipment at Balmoral Show 2018

Cookstown Dairy Services and Dairymaster technical and salespeople were available on Stand C52 during Balmoral Show to advise dairy farmers on award-winning and cost-effective milking, cooling, feeding, cleaning and health & fertility monitoring systems. As usual, they were showcasing the latest in dairy equipment and technology.

Dairy farmers looking to reduce costs and improve farm incomes in these challenging times could discuss future options with experts on milking plants, hi-tech dairy equipment, herd health and fertility and feeding systems. Technical and sales personnel in attendance on the stand included Sean and John Reid, Gavin Connaughty, David Smith and Michael Callaghan from Cookstown Dairy Services along with Pat Ryan, Ger Corcoran and Niall O’Hanlon from Dairymaster.

The award-winning equipment on display included milking, feeding, cooling, manure scrapers, herd health and fertility monitoring systems. In particular milk producers can check out the Swiftflo Swing parlour and Swiftflo Revolver rotary parlours, the New SwiftCool Duo heat recovery unit and the environmentally friendly, energy efficient SwiftCool bulk milk tank.

Other equipment on view were Auto washers, FeedRite parlour feeders, Swiftflo Commander, CleanSweep manure scrapers, drafting gates and the multiple award-winning MooMonitor+ herd health and fertility monitoring system.In addition, milk producers could see the ClusterCleanse flushing system that rinses each cluster after each cow is milked which results in a more hygienic cluster. This reduces the risk of "cow-to-cow" cross-infection and contagious mastitis. Lower SCC means higher milk quality payments and better herd health.

There were special offers on the stand throughout the week on selected items. This will include a prize draw by an Agricultural VIP at 5 pm each day of the show for a 21Kg Drum of Cluster Cleanse worth over £50. Details on winners were posted on Facebook and Twitter each day. With ClusterCleanse there is no need to replace existing milking clusters or purchase any special liners and it does not affect the milking vacuum level.

Editor’s Note

Dairymaster is a world market leader for dairy equipment with customers in more than 40 countries, including Britain, Germany, Japan, New Zealand, Russia and the USA.

*Dairymaster was awarded Innovation Awards for the MooMonitor+ at the World Dairy Expo in Madison, Wisconsin, USA, National Ploughing Championships, Ireland, the Hungarian Great Plain Animal Husbandry and Agricultural Exhibition, the UK at both UK Dairy Day and the Farm Business Cream award for innovation and most recently at the Grand Prix TechAgro 2018 in the Czech Republic.

The MooMonitor+ allows farmers to detect heats with ease, through advanced data analysis. It can also identify other behaviours such as feeding, rumination and wellness, resting and restlessness. It is designed for both indoors and outdoors with up to 1,000 metres range monitoring cows in real time.

For further information please contact Lisa Herlihy, Marketing Manager, This email address is being protected from spambots. You need JavaScript enabled to view it.  Tel: +353 87 9529291 More information on Dairymaster is available on their website at www.dairymaster.com Please check out their Facebook page, Twitter account and YouTube channel. For further information please check out http://cookstowndairyservices.com  

www.dairymaster.com or the Video link for Moomonitor + at goo.gl/4r6fLK   and for the Swiftcool  app at goo.gl/xi5oJT