Tel: +353 49.4361158

 


de Paor Consultancy
Loreto Road
Carrickane
Cavan
Ireland

Services

Public relations (PR) can be defined as the planned and sustained effort to establish and maintain good-will and understanding between an organisation, its customers/clients and other interested parties.

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Advertising in print, on radio or using new digital/online media is essential for many customer-focused marketing campaigns. However to deliver real value for money it should be an integral part of the communications strategy so as to achieve a wide range of business objectives.


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According to Confucius the famous Chinese philosopher a picture speaks a thousand words. This is particularly true today as many people are often too busy to read a newspaper or magazine. They may glance only at the headlines however a good photo with an appropriate caption will attract their attention and could be discussed for days.


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A successful sponsorship is built on good relationships so we work with all participants to optimise the long term benefits of the budget available. When there is synergy and the target market is compatible it enhances public and customer/client perceptions of both organisations and is usually good value for money.


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Liam De Paor is a member of the Marketing Institute of Ireland (former chairman of the Mid West branch and National Council Member), Public Relations Institute, Guild of Agricultural Journalists, the Agricultural Science Association (ASA) and Harper Adams Ireland.


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Whatever the event – award ceremony, news conference, new product launch, opening of a new premises etc – we have the contacts, suppliers and experience to make it a success.

We can manage every aspect of your event, manage it jointly with you or create the publicity around the event so as to ensure a high profile.

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The de Paor Consultancy has been advising on marketing strategy and supplying programme support to leading companies in the agribusiness, food & SME sectors for over a decade. We have worked with leading dairy processors and multinational companies on a broad range of marketing issues.

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