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Young Longford Farmer Is a YouTube Sensation

Young Longford Farmer Is a YouTube Sensation

Philip Stewart, better known as ‘FARMER PHIL’, is a beef and tillage farmer based in

Ballinamore, Co. Longford. The family farm is near the Royal Canal in the picturesque village of Killashee or Cill na Sidhe meaning ‘The Church of the Fairy Mound’ or ‘The Wood of the Fairies’.

Philip is a member of Macra na Feirme and the IFA. Farming approximately 240ac of tillage and 300ac of grassland, (50/50 owned/rented) the family farm is a partnership between Philip, his father Derek and his Uncle Ian. The family also has a large farm contracting business and operates a wide range of machinery. As Philip says “we do everything except hedge cutting.”

His brother Eric, his sister Jessica and his fiancé Olivia Hartshorn also help out. His mother Diane does “all the book work, accounts and all the behind the scenes work.” During the busy season the family also employs some extra workers to help with silage and harvest.

Philip studied in Gurteen Ag College and qualified with a Green Cert in 2016. He is very active on Social Media. Mainly YouTube, where he uploads videos every Tuesday, Thursday and Sunday that feature everything from contracting and cattle, to machinery demos and vintage tractors. Philip can also be found on Facebook, Instagram and TikTok. One of his videos uploaded onto YouTube on 3rd June, 2021 had c. 418k views. According to Philip his “videos are seen in 120 countries, 50% of views are from Ireland, 33% from Britain and the rest from around the world.”

Up until 2004, they were milking a pedigree Jersey herd but were wiped out by TB. They also had a pedigree Limousin herd until 2016, when they switched from the suckler enterprise to a dairy beef finishing system.

Around 400 dairy x beef calves (aged from 10 days upwards) are purchased every spring from local dairy farms. Calves are fed milk replacer using automatic calf feeders and weaned onto a calf ration supplied by Liffey Mills. Philip is a big advocate for Jersey X calves and finds that Jan/Feb born calves are generally healthier and give the best performance.

The Stewart Family used to buy bagged feed which is more expensive than bulk feed and aside from biosecurity risks they also had significant feed losses from vermin. So they purchased a 16t green split V-Mac feed silo from McAree Engineering which could store two different calf rations and which also protected the valuable calf feed from hungry vermin.

According to Teagasc, rodents if not controlled can cause serious economic losses on farms through consumption, contamination and spoilage of food and feed, spread of pathogens which are damaging to human and animal health, damage to buildings and equipment and loss of quality assurance accreditation e.g. Bord Bia.

The new feed silo has two bagging chutes and the Stewarts can move feed using a McAree barrow to the calves. One side can also be retro fitted with an auger if required, to load their Keenan diet feeder. According to Phil “We chose a McAree bin as we felt it was the best manufactured feed silo on the market. Great value for money due to their being trouble free and a guaranteed long life.”  Noel Kiely, from McAree Engineering was very helpful and gave us good advice on preparing the base for the silo. You can check out the preparation necessary before arrival and installation of the new V-Mac silo at https://www.youtube.com/watch?v=KufsWIDIZD4

Cattle are bedded through the winter either on home grown straw, milled peat or on slats in the former dairy sheds. Finished cattle are sold mainly to Dawn Meats in Slane at a target liveweight of 500kgs minimum. Bulls are finished before 24 months, bullocks at around 25 months and heifers at 26 months. The cattle are all fed on a grass based system with a 100% home grown finisher ration except for biscuit meal, a food waste product supplemented by a mineral vitamin mixture.

The family grows 240 acres of cereals plus field beans (which replaces imported soya beans for protein) and forage maize (under cover) to feed their own stock. They also sell surplus oats and winter barley to an Agri merchant, local equine and livestock farmers. Philip says “we also sell some baled silage, square bales of hay and straw to local farmers. Square bales are popular -because of their higher density and shape they take up less storage space (scarce on many farms) than round bales.”

As mentioned earlier the family operate a wide range of machinery for their farm contracting business. This includes a fleet of Massey Ferguson (MF) tractors, a MF big square baler and a MF combine harvester. They also have a Claas Jaguar silage harvester, a Fusion baler wrapper, JCB loader and many other machines.

Bertie (an Irish x Lakeland terrier), one of their dogs, particularly likes to travel around the farm in a tractor cab and can often be seen in Philip’s YouTube videos. The Stewart family also have a large collection of vintage tractors and machinery from Fergusons to Nuffields, including the first ever tractor the family owned bought by his great grandfather a petrol Ferguson 20 , also included in their collection are 4 vintage MF combine harvesters.

Philip and his fiancé Olivia have also opened a Farm Shop this year, Stewart Family Farm, selling their own home produced beef, which is slaughtered and processed by a local butcher in an approved abattoir. Alongside this they also sell a range of produce from Co. Longford, including honey and elderflower cordial, as well as ‘FARMER PHIL’ merchandise. According to Philip “our Friesian and Jersey x beef is selling well. We have great feedback from customers and people are coming back for more.” Their beef, merchandise and other produce can be ordered online, by phone or by visiting their store. Philip says, “The shop is going great, we have a great range of customers from locals to sending boxes of beef to the four corners of Ireland”.

A more recent farm enterprise in conjunction with the Farm Shop was a crop of homegrown pumpkins. Open for the week before Halloween, visitors were able to ‘pick your own pumpkin’. Another great example of farm diversification and an enterprising young farmer.

Philip, his father Derek, fiancé Olivia Hartshorn   and Bertie the dog.

 

 

Dairymaster creates another 40 jobs for rural Kerry

Hi Tech Feed Quality & Monitoring Solution for Feed Silo Levels at UCD Lyons Farm

Dairy equipment manufacturer Dairymaster is delighted to announce they are expanding their team with over 40 additional positions across all departments at their Global Headquarters in Causeway, Co. Kerry. There will also be other vacancies at their growing international bases in UK, USA, Germany and The Netherlands. Dairymaster who is a world leader in the ag space has customers in over 40 countries worldwide.

From design to manufacture, Dairymaster do it all in-house and because of growing market share in their key markets they are recruiting for more people to join their team. They are seeking skilled individuals, spanning across all departments from welders, laser machine operators, fabricators, engineers, sales & marketing, accountancy and much more.
Dairymaster also offer apprenticeships and graduate programmes in many disciplines. This gives people the opportunity to learn a new skill and gain a qualification while being paid. All Dairymaster staff are encouraged to learn through continuous in-house training. This allows employees to focus on developing new skills in a progressive working environment.
“We are delighted to be in a position to be expanding our team here at Dairymaster in a time that may feel uncertain for many. Our aim is to continue to meet the growing needs of farmers around the world. We have exciting plans; we are looking for people across a wide range of disciplines to join our fantastic team. Dairymaster is known for innovative hi-tech products which are providing long term solutions for a changing industry and we can only continue to develop with the support of our staff” comments John Harty, CEO Dairymaster.
Today’s announcement is great news for Kerry and a massive boost to the local economy.
Current vacancies include but are not limited to:


• Welders – Tig, MIG
• Robotic Welders – Laser, MIG
• Laser Machine Operators
• Tank Fabricators
• Installation Team Members
• Software Engineers – Mobile App Developers, Embedded, Electronic, Cloud Computing, Robotics & Vision Systems
• Design Engineers – Electrical, Mechanical, Building & Civil
• Data Scientists
• Graphic Designers
• Digital Media Specialists
• Senior Financial Accountant
• Purchasing & Supply Chain Specialist

Kerry is a great place to live and work. Commute with ease from wherever you decide to base yourself. The surrounding landscape is a mix of lakes, mountains, world renowned golf courses and according to Trip Adviser, Ireland’s top beaches, you’ll not be short of options in Kerry.
We would love to hear from you, please visit www.dairymaster.com/careers for a full list of job specs and email your CV and cover letter to Breda Flaherty recruit@dairymaster.com

Closing date for all applications is Friday 27th of August at 5:00pm.

McAree Engineering to Launch SiloSpi Smart Feed Silo Technology at Balmoral Show

McAree Engineering to Launch SiloSpi Smart Feed Silo Technology at Balmoral Show

McAree Engineering together with Lvlogics will be displaying the latest innovation in Silo Feed Monitoring technology at this years Balmoral Show. The LvLogics, SiloSpi technology   is being used successfully on a number of Irish livestock farms with V-Mac Silo installations on a range of different applications over the past 6 months.

Fergal Sherry, V-Mac Silo Sales Manager explains “we have been looking for a solution that uses smart technology to let a farmer know how much feed is in his silo for a long time.  Feed consumption can often be faster than expected and the meal bins can run out of stock. This puts severe pressure on feed compounders as they may have to schedule deliveries at short notice and often at weekends, thereby incurring extra costs and may find staff unavailable. If feed supplies are interrupted, valuable animals will be under stress, performance will suffer and profitability on farm will be reduced.

According to Fergal, a dairy farmer himself “The solutions that are available are either very expensive, albeit very accurate, or inconsistent.  When Lvlogics introduced their SiloSpi solution it ticked all the boxes for us straight away and offered so much more.  It provides accuracy to within 3%, is cost efficient and allows the farmer to access valuable data on a range of devices using an easy to follow app.”

Barry Finnegan, CEO of Lvlogics continues “we have developed SiloSpi to solve a number of problems. Apart from showing farmers what’s in their feed silo, it can also monitor humidity, a key aspect in determining feed quality and helping protect your silo.  It also removes the need for farmers to physically check the silo to see what’s in it, improving farm Safety.  Farmers can choose to share this information with their feed supplier thereby allowing them to more efficiently manage deliveries and reducing re-supply costs.

Since Feb 2021, the UCD Research Farm at Lyons Estate, headed by Dr Eddie Jordan has been using the innovative SiloSpi system to monitor feed levels in their V-Mac Silos and to check the humidity and temperature of the various livestock diets stored in the six meal bins.  Backed by Lely, the Lvlogics system provides accuracy on silo contents to within 2/3%.

Dr Jordan and his busy team can access all this data easily on their smartphones or on the office computer. When feed stocks fall to a predetermined level, they receive a text alert and can order further supplies in good time. Their feed miller also has access to this data so they can manufacture the speciality diets and arrange delivery in a more cost- effective and sustainable manner.

The laser sensors used by the LvLogics system have a patented self-cleaning mechanism to deal with the dust in a feed silo, so the data supplied is always accurate. According to Eddie Jordan “prior to installing this system, monitoring feed stocks was very time consuming and we didn’t always get it right. It can be difficult to see what is in a silo and manual checking takes time.”

Eddie explained that “due to changing weather conditions the humidity and temperature in the feed silos could change due to condensation etc. So we could have unforeseen problems with feed bridging in the silos or going mouldy. Humidity checking is becoming more important with more complex feeds which have a range of additives and are more reactive to heat and humidity

V-Mac Silos will be displaying the Lvlogics, SiloSpi solution on their stand at the show. SiloSpi can be retrofitted to any existing feed silo and this work will be carried out by the Lvlogics installation team.V-Mac silos are also running a free competition to win a V-Mac Feed barrow  (see photo) valued at €400 (£345)  – just fill out an entry form at the V-Mac Silos stand C 66on  8th Avenue.

Fergal Sherry, McAree Engineering; Eileen Finnegan, LvLogics; and Dr. Eddie Jordan, Manager Lyons Farm.
Dr. Eddie Jordan, Manager Lyons Farm; Fergal Sherry, McAree Engineering. and Eileen Finnegan, LvLogics.

Embrace Farm Remembrance Service

Grieving Families Remember those Lost to Farm Accidents at Embrace FARM service

The 8th annual Embrace FARM (Farm Accident Support Network) Ecumenical Remembrance Service took place in Most Holy Rosary Church, Abbeyleix on Sunday June 27.
Embrace FARM was founded by Brian and Norma Rohan, a farming family from Shanahoe, Co. Laois in 2014 after Brian lost his father Liam Rohan in a farm accident in 2012.

Liam Rohan was a popular farmer who represented Ireland many times at the World Ploughing Championships. Like most farming families the Rohan’s experienced great and invaluable support from neighbours and friends but were surprised to find that there was little or no emotional or practical support networks available to farm families suffering such loss.

So, they established Embrace FARM which remembers those who have lost their lives, have been injured, supports survivors of farm accidents, their family members, friends and the wider community.

Speaking at the virtual remembrance service, founder Brian spoke about a recent trip to Aras an Uachtarain. He said: “Today we will remember all who have been affected by farm accidents in the 32 counties of our island. Farm families, extended family members, neighbours and friends who have lost a loved one and also those who have survived accidents. All of you are part of a story involving a long journey of loss, grief and trauma.

“Early last week Embrace FARM was kindly invited to Aras an Uachtarain by the President Michael D Higgins and his wife Sabina to be presented with a tree to acknowledge the work that Embrace FARM does. “What an honour it was to ring the Peace Bell in remembrance of all the lives lost and injured on the farms of Ireland.

“Embrace FARM are delighted and grateful to be joined today by the Most Reverend Denis Nulty, Bishop of Kildare & Leighlin, Canon Patrick Harvey and Fr Paddy Byrne, who will lead today’s service with the help of our local resident musicians.

“We speak their names because they are a part of everything that we do, everything that we are. We speak their names because they are still, and always will be, a part of us.”
Brian Rohan read out the names of 228 deceased victims of farm accidents from the island of Ireland going back to 1945. Embrace FARM records show that 15 of these were from his own county Laois. Cork was top of the list with 33 deaths which is not surprising as it is the biggest county. Next on the list was Wexford with 18 deaths, Kilkenny had 17 deaths, Tipperary had 16 deaths and Galway had 8 deaths. There were 29 deaths from the 9 counties of Ulster.

John Keane, National President of Macra read a poem by Brendan Kennelly, Liam McCarthy from Portaferry, Co. Down and representing the ABP group did a reading from the book of Genesis (9: 8-17) while Mairead Lavery, Agri journalist who lost her father at 12 years of age was the key note speaker. Martin Heydon TD, Minister for State at the Dept. of Agriculture, Food and the Marine with special responsibility for Farm Safety etc. lit four candles representing the four provinces of Connacht, Leinster, Munster & Ulster.
A notable feature on the altar which took two hours to prepare by Embrace Farm volunteers were the photos of 105 farm accident victims. The service was filmed and by Kairos Communications based in Maynooth and live streamed on the Embrace Farm website.

Tina Cuddy led the group of local musicians with the instrumental accompaniment to the service. Their vocals and harmonious tones brought home the poignancy of the service in what it means to so many to have their loved ones remembered each year. This service will also be broadcast on RTE1 television station next Sunday, 4th July at 11am.

Brian Rohan, founder of Embrace Farm on the altar of the Most Holy Rosary Church, Abbeyleix on Sunday 27 June 2021 with photos of 105 deceased farmers who died in tragic accidents on the island of Ireland.
Pictured L2R are John Keane, National President of Macra Na Feirme, Martin Heydon TD, Minister for State at the Dept. of Agriculture, Food and the Marine with special responsibility for Farm Safety etc. Norma Rohan, co-founders of Embrace Farm with Liam McCarthy, Portaferry, Co. Down and ABP group, Mairead Lavery, Agri VIP and key note speaker at the service.

Agribusiness & Farmers Hard Hit by Rising Raw Material Prices

Agribusiness & Farmers Hard Hit by Rising Raw Material Prices

Farmers are well aware that energy, fuel and fertiliser and other prices are soaring. Fuel costs have increased by 33pc since autumn because   OPEC and other oil producing countries decided to slash output during the Covid-19 crisis. The increase in fertiliser costs, has seen the cost of CAN and urea move up by €50-100/t. The price of balewrap and silage covers has also soared. According to the manufacturers this is due to a 50% increase in raw material costs.

Covid 19 greatly reduced the demand for steel during the pandemic as car manufacturers and other customers hit by reduced sales greatly reduced their orders. Demand has now recovered but demand for steel far exceeds available supplies from China and elsewhere. Steel prices are also higher in the USA than in the EU so the USA is getting more of the scarce supplies.

Steel production has a number of negative impacts on the environment, including air emissions (CO, SOx, NOx, PM2), wastewater contaminants, hazardous wastes, and solid wastes. Environmental restrictions imposed on the steel industry are also impacting severely on production.

For example three regional governments in South Korea insisted that Posco and Hyundai Steel halt their mills for 10 days over violations of the Clean Air Conservation Act. According to the Korea Iron & Steel Association “If steel mills are closed for 10 days, it takes more than six months to resume the plants.” Incidentally the world’s largest steel mill is in South Korea.

With China adopting a strong stance on emission controls and imposing steel output reductions, supplies from there will obviously tighten thereby impacting on prices. In Tangshan, the city government in March 2019 instructed most mills to cut production by 30 per cent until the end of the year and told seven steelmakers to keep output at half capacity until July.

According to media reports the cost of shipping a 40-foot container from Asia to northern Europe has increased from about $2,000 (€1,648) in November to more than $9,000 last January, according to shippers and importers.

Apparently thousands of empty containers were left stranded in Europe and the US in the first half of 2020 due to the   coronavirus lockdowns which caused a sudden slowdown in global trade. When western demand for Asian-made goods rebounded in the second half of the year, competition among shippers for available containers sent freight rates soaring. .

 Most of the steel imported to Ireland comes in via Belfast port so Brexit has also impacted on import logistics and costs. These increasing prices are impacting all farm machinery manufacturers.

According to Peter Richardson, Marketing Manager with McAree Engineering in Co. Monaghan “the price of galvanised steel is increasing from €850/t in 2020 to €1700/t in Q3. Mild steel is seeing a similar increase as well.  In addition, we are seeing shortages of steel supply which is compounding the problem”.  So steel prices are doubling during this period. ”McAree have announced their second price increase in 2021 this will add 30% to feed silo prices for livestock farmers.

Bluemount Trailers is a family owned farm equipment business based near Mountnugent in Co. Cavan. They specialize in the manufacture of high quality livestock trailers and their 18ft livestock trailer is very popular with smaller farmers.

However, Paddy Finnegan their Design Engineer says they have been hard hit by rising prices since early January last for steel. According to Paddy the mild steel they use “has increased in price from around €600 per tonne in Q4 last year to over €1,000 per tonne in Q2 this year -an increase of over 70% and prices are still increasing.

We were aware last November that prices would increase, however as we are a small family business, we could not afford to pre pay and stock up with supplies at the old price. Manufacturing trailers to farmers’ specifications leaves it extremely hard for us to plan ahead with the large variation in trailer sizes.”

Paddy went on to say “In addition we are also paying higher prices for axles, wheels, lights and even paint costs have increased. Supplies for axles, wheels and steel are very tight due to increased demand in the market so we have no choice but to pay the higher prices.  To remain competitive we have taken a lower profit margin however the increased raw material costs unfortunately have to be passed on to our farmer customers. “

Farmers building new cubicle houses and other livestock buildings have also been hit by rising concrete, steel and timber prices. An increased demand for timber in the US housing market, the Covid-19 crisis, and an upsurge in demand in the global DIY market, has seen timber prices rise steeply since the end of Q1 2020.

Licensing issues related to the felling of Irish trees and Brexit stockpiling have added to problems in the market, resulting in a pile-up of supply pressures. The supply of native timber in Ireland has been hampered by delays in the issuing of licences.

For example the number of forestry appeals received by the Forestry Appeals Committee (FAC) by the start of November 2020 was 689 appeals- almost three times the amount received in 2017 and 2018 combined.

O’Dwyer Steel based in Dundrum, Co. Tipperary are one of the leading suppliers in Britain and Ireland of CE certified structural steel and cladding. According to their Managing Director, Matthew Ryan steel prices have risen by 40% or €330/t. They have also been impacted by rising timber prices.

Another well-known firm feeling the pressure from increased costs is Dairymaster a multinational dairy equipment business based in Causeway, Co. Kerry. According to Dr John Daly, Research and Innovation Manager, “Since Q4 2020 we are being impacted with double-digit cost increases across all raw materials categories – including steel, polymers and electronics components.

The impact of these increases are being exacerbated by lead times extending from weeks to months, and in some cases to more than 12 months. In addition, the effect of Brexit means that couriers are now charging significantly higher fees for components sourced through the UK. So far we have resisted passing these costs on to customers but the extent of the increases mean that we will have no option but to raise our prices in the coming months”.

 

Pictured L2R: Vincent, John & Claire McAree with Darren Hughes, Monaghan County footballer & a local dairy farmer; and Niall Kearns Monaghan Co. Board with a V Mac silo in the background

Shannonside Northern Sound Local Radio Farm Program

Interview for Stuart Anthony, Account Manager for bpi agriculture in the Republic of Ireland & Wales with Noel Murphy, presenter of the popular Agriview program on Northern Sound/Shannonside radio.

BPI Agriculture manufacture: Baletite & Silotite for bale wrapping & Clingseal plus Visqueen silage covers which are the market leader.

20% More Bales Wrapped with New 1800m Silotite Rolls

20% More Bales Wrapped with New 1800m Silotite Rolls

For over 35 years, Silotite has been used by farmers and silage contractors all over the world to wrap millions of silage and haylage bales every year.

Through a programme of continual in-field research and investment in their production facilities,

As part of its mission to continually improve efficiency, ease of use and sustainability.

Silotite have announced a major investment in their British production site which will enable the company to add new products to their Professional Range of bale wrapping films.

The investment includes a fully automated and patented sleeve packaging line, enabling the production of silage film with an additional 20% extra length on the roll.

The new product, Silotite 1800, will start to roll off the production line in spring 2021.

Designed specifically with contractors in mind, Silotite 1800 is perfect for both round and square bales and can be used on any type of crop and bale wrapping machinery.

With its 1800m length, contractors get up to 20% more bales per reel, meaning less downtime to change reels.

Along with the quality of film you’d expect from Silotite, our new Silotite 1800 is a technically advanced stretch film that has an enhanced oxygen barrier and UV protection for bales, whatever the weather.

The innovative sleeve packaging offers significant advantages for contractors and stockists.

Being lighter than the standard cardboard box, there is a reduction of almost 20kg in packaging material used on every pallet.

Cardboard also takes up a lot of space on the pallet. By using sleeve packaging we can add an extra 300m of film on each reel.

Along with time savings, Silotite 1800 means there is 20% less handling, transportation and storage space required.

Its unique sleeve packaging means that there are no bulky boxes to handle, and recycling is easy, as the packaging is made from the same film as the bale wrap.

No separating of recycling materials is needed. Another advantage of the sleeve packaging is that the reel is more protected when it is stored on the baler.

The water resistant core also give protection against humidity, whilst still being made of cardboard, it is also recyclable.

Silotite 1800 also works in combination with Baletite baler film, meaning even more versatility.

Baletite baler film ensures round bales are compact and denser, and provides an enhanced oxygen barrier that discourages mould growth.

Baletite also benefits from the sleeve packaging, for ease of use when handling.

Baletite and Silotite 1800 combine to make up the film & film wrapping system that has been proven to provide an efficient and enhanced wrapping system, along with superior silage and easier feed out.

Baletite peels cleaning from the bale surface as no fodder can be enmeshed as it can with net wrap.

Whether feeding out manually or mechanically, Baletite makes the process easy and fast.

Stuart Anthony is Account Manager for The Republic of Ireland & Wales.

A member of the Bpi Agri sales team since 2014.

Since 2019 have been giving technical support for the Republic of Ireland.

From a farming background, which included running a dairy herd and also working for an Agri contractor.

Stuart would be delighted to discuss current best practice on conserving baled silage on your popular farming radio programme.

His contact details are as follows:

s.anthony@rpc-bpi.com and phone number is +44 7836 612691

Best Animal Health Environmental Consultancy 2021

Irish Enterprise Awards

Best Animal Health Environmental Consultancy 2021 – DePaor Consultancy:
www.eubusinessnews.com/winners/de-paor-consultancy

The de Paor Consultancy -Your Partner in Corporate Communications & Agribusiness Recruitment.
Established in March 1998, Liam De Paor and colleagues work with an independent team of professionals -these include an award-winning copywriter, a talented designer and a nationwide team of specialist photographers.
Please contact 049.4361158, text 086.2557643 or email liam@depaor.ie
De Paor Consultancy, Loreto Road, Carrickane, Cavan, Ireland H12 F659

Irish Limousin Cattle Society Appoint Chief Executive


The Irish Limousin Cattle Society are pleased to announce the appointment of Ronan Murphy as their CEO.

A highly experienced business leader, Ronan has worked in many industries in senior roles and brings new skill sets as well as a vast amount of knowledge and experience of animal breeding and production to the role.

Ronan is currently working as a consultant and prior to this was the CEO of Horse Sport Ireland where he led the restructuring of the organisation based on the Dept. of Agriculture Commissioned Indecon recommendations, developing the strategic plan and financial sustainability for the National Federation and establishing a new cohesive business approach across the Irish sport horse industry. During his tenure he also oversaw the implementation of new high-performance structures which resulted in the historic qualification of all three Irish equestrian teams for the Summer Olympic Games.

He previously held the position of CEO in Weatherbys Ireland where he served on the board of four of Weatherbys’ companies with direct responsibility for Weatherbys Thoroughbred stud book business in Ireland, Britain along with the growth and development of the Weatherbys animal genomic testing laboratories in Naas.

Prior to that he worked in Hermitage Genetics, a Kilkenny-based company specialising in performance genetics where he played a pivotal role in the growth and development of the Hermitage business globally and has overseen some of the most innovative developments in genetic technologies and their influence on improving pig production at farm level.
Ronan is a Wicklow man and graduated from UCD with a Master’s Degree in Animal Science.

President of the Society Trevor Masterson commenting on the announcement:
“Ronan brings a wealth of experience and knowledge to the role having successfully developed animal breeding businesses in both the porcine and equine industries.
The role of a Cattle Breed Society is changing, the whole ecosystem we exist in is transforming. The Societies that adapt to the changing needs will be the ones to grow and flourish. Our Breed Society has become a big business and has over 2,500 members.

We need to be proactive and deliver services to our breeders and our main customer groups, the suckler and dairy farmers who purchase our bulls and heifers.

The Limousin breed is now the Number one Beef sire, Number one suckler Dam, Number one cross on all the main breeds and Continental breed of choice in the dairy herd. The dairy sector is a growing market for Limousin bulls in recent years and our recently launched LimoShortGestation program is the first step in the process to deliver bulls that meet the needs of this market.

Of late we have seen the huge success of Limousin genetics in Britain. A Limousin heifer, Wilodge Poshspice, sold for a world record price of 250,000gns at a sale in Carlisle recently.
She was bought in partnership by two renowned herds, Messrs Jenkinson, Whinfellpark herd in Penrith and Boden and Davies, Sportsmans herd in Stockport.
This November 2019 born embryo heifer, was bred out of Millbrook Gingerspice, who won Supreme Champion at the Balmoral Show three times in a row.

According to Trevor “the recent Limousin premier sale in Elphin saw a clearance of 72% with 14 bulls going to Britain and Northern Ireland with a number of others following the same journey that were sold in advance of the sale.

Like many businesses we must think global not local. While our breed, like all breeds, face challenges there are also massive opportunities. Technology is impacting all sectors and as a society we must embrace and leverage these opportunities.
The Limousin Council and I are looking forward to working with Ronan.”

Ronan Murphy said:
“It’s a privilege to be appointed as CEO at this exciting and strategically important time for the Limousin breed in Ireland. The Limousin breed has made a massive contribution to the profitability of Ireland’s suckler and beef production enterprises since its introduction in the 1970’s and is the continental beef sire of choice for the growing Irish dairy industry. We will continue to build on these excellent foundations, to adapt to market requirements and to demonstrate and promote the versatility and genetic advantages of the Limousin breed.
I am looking forward to working closely with the President, Council, Members and the team at the ILCS to deliver our strategic and innovation plans, and to ensure the continued success and development of the commercially important Limousin breed to the benefit of all stakeholders in the quality beef production industry in Ireland.”

Ronan will take up his new position in the middle of April.

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