Market Research
decide
- D —- Define the marketing problem
- E —- Enumerate the controllable and uncontrollable decision factors
- C —- Collect relevant information
- I —- Identify the best alternative
- D —- Develop and implement a marketing plan
- E —- Evaluate the decision and the decision process
Marketing research is objective. It attempts to provide accurate information that reflects a true state of affairs. “Find it and tell it like it is.” One can classify market research into problem identification and problem solving.
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