Market Research

Market Research

decide

  • D —- Define the marketing problem
  • E —- Enumerate the controllable and uncontrollable decision factors
  • C —- Collect relevant information
  • I —- Identify the best alternative
  • D —- Develop and implement a marketing plan
  • E —- Evaluate the decision and the decision process
Marketing research is objective. It attempts to provide accurate information that reflects a true state of affairs. “Find it and tell it like it is.” One can classify market research into problem identification and problem solving.
Theme: Overlay by Kaira