Marketing

Our Services

Cost Effective Public Relations

Public relations (PR) can be defined as the planned and sustained effort to establish and maintain good-will and understanding between an organisation, its customers/clients and other interested parties. 

Advertising, Copy & Design

Advertising in print, on radio or using new digital/online media is essential for many customer-focused marketing campaigns. However to deliver real value for money it should be an integral part of the communications strategy so as to achieve a wide range of business objectives. 

Photography Assignments

According to Confucius the famous Chinese philosopher a picture speaks a thousand words. This is particularly true today as many people are often too busy to read a newspaper or magazine. They may glance only at the headlines however a good photo or video clip with appropriate captions will attract their attention and could be discussed for days.

Sponsorship

A successful sponsorship is built on good relationships so we work with all participants to optimise the long term benefits of the budget available. When there is synergy and the target market is compatible it enhances public and customer/client perceptions of both organisations and is usually good value for money.

Trade & Professional Associations

Liam De Paor is a former chairman of the Mid West branch and National Council Member of the Marketing Institute of Ireland. He is also a member of the Public Relations Institute, Guild of Agricultural Journalists,  Agricultural Science Association (ASA), Royal Ulster Agricultural Society and Harper Adams Ireland.

Event Management

Whatever the event – award ceremony, conference/webinar, news conference, new product launch, opening a new premises etc – we have the contacts, suppliers and experience to make it a success.We can manage every aspect of your event, manage it jointly with you or create the publicity around the event so as to ensure a high profile.

General Marketing Assistance

The de Paor Consultancy has been advising on marketing strategy and supplying programme support to leading British & Irish companies in the agribusiness, food & SME sectors for over a decade. We have worked with leading dairy processors and multinational companies on a broad range of marketing issues.

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