News & Events

News & Events

Hereunder on this page, you will find some relevant industry news. We usually  list hundreds of Irish, British and European Agri-Food, Beverage, Environment & Forestry Events scheduled in 20 plus countries. Unfortunately due to the #coronavirus pandemic most Agri shows & rural events have been cancelled for 2020.

If you are organising an event or webinar, farm or machinery demo  or know of a major show or conference scheduled over the  next two  years please let us know. If it is of public interest  we will consider listing it free of charge on our website. We welcome feedback so please send us an email. Please click on year underlined to access a list of events of interest to you.

News Archives

Modest Increase in Irish Farm Incomes During 2019

The average family farm income rose by 2% in Ireland in 2019, according to a new report by Teagasc. A combination of factors were responsible for the increase in income in 2019, which averaged €23,933. Better weather made for good production conditions in 2019, but lower output prices were experienced in some sectors.

The results are published in the Teagasc National Farm Survey 2019 and are representative of over 90,000 farms in Ireland.

Due to the extreme weather experienced in 2018, farmers incurred a large increase in production costs. However, weather conditions in Ireland were more favourable for agricultural production in 2019, and this reversed much of the increase in spending on feed, fertiliser and silage making that had occurred in 2018. 

These cost reduction should have been enough to boost incomes in agriculture in 2019, but market conditions led to a reduction in output prices for cattle and cereal crops in particular, with the price of milk also falling. 

The difficulties in the beef market in 2019 were offset by the provision of additional support payments in the form of the Beef Exceptional Aid Measure (BEAM), while payments under the Beef Environmental Efficiency Programme (BEEP) also supported some beef farmer incomes. The BEAM payment made in 2019 in particular supported the incomes on eligible participating beef farms, and also supported incomes on qualifying sheep and tillage farms with a cattle enterprise. 

The Dairy system experienced the largest cost reduction in 2019, and coupled with a further increase in milk output volume, produced an average income of €66,570 in 2019, an increase of 9% on the 2018 level. This increase in income occurred in spite of a fall in milk prices of 3 per cent last year. 

For the Cattle Rearing system, which comprises farms that are mainly specialised in suckler beef production, the benefit of lower production costs in 2019 was partially offset by lower cattle prices. However, the receipt of BEAM support on those farms participating in the scheme, combined with lower costs of production, produced an average income of €9,188 in 2019, an increase of 11% on the 2018 level. 

In the ‘Cattle Other’ system, which are mainly beef finishing farms, but also includes farms selling store cattle, production costs also fell in 2019. However, finished cattle prices were significantly lower in 2019 and this lower price environment more than offset the positive impact of lower costs of production. Despite the provision of additional income support to beef farmers via the BEAM, the ineligibility of store cattle for support and the decisions of some cattle finishers not to participate in the BEAM scheme, produced an average income of €13,893 in 2019, a decrease of 6% on the 2018 level. 

The fall in Irish cattle prices in 2019, reflected a number of issues, including an increase in Irish cattle supplies, and weaker demand for beef in both EU and UK export markets. The decline in the value of sterling versus the euro, driven by concerns over the economic impact of Brexit, also weakened the cattle prices received by Irish beef farmers. 

The Sheep system benefitted from lower production costs in 2019 and did not experience as large a fall in output prices in 2019 as was experienced by beef finishers. Many Sheep farms with cattle also qualified for support under the BEAM, which added support to the incomes of those that chose to participate. Collectively, lower costs of production and BEAM receipts in 2019 were sufficient to offset lower output prices and produced an average income of €14,604 in 2019, an increase of 9% on the 2018 level. 

The Tillage system saw much improved production conditions in 2019, which led to higher crop yields. In contrast to other sectors, production costs on tillage farms increased in 2019. However, the biggest factor affecting incomes on tillage farms in 2019 was the large drop in cereal prices. Lower prices in 2019 wiped out the benefit of increased crop yields. Some tillage farms qualified for support under the BEAM measure, but even so, the average income on tillage farms fell by 15% in 2019 to €34,437. 

The full Teagasc National Farm Survey 2019 is available here  

Agribusiness Roadmap during #Coronavirus Pandemic

As we all know due to government advice Sales Executives can no longer call to farmer customers or trade accounts. All Agri shows, Trade events, Farm Demos, Seminars etc have all been cancelled this year or deferred to 2021.

So how does one communicate with customers and promote your business during this difficult period? Farmers after all still need feed, fertilisers, machinery, seed and other agri inputs and more importantly, most can afford to pay for same. 

Farmers still want to improve their incomes, reduce costs, save time and enhance their family lifestyles. So if you have a product or service which can be of benefit to their enterprise why keep the good news to yourself? 

Reducing your advertising or marketing budget is not a cost-effective option. Due to increased livestock numbers the market for feed and other agri inputs is actually growing and farmers are open to new ideas. Due to current travel restrictions and with more family help on the farm they actually have more time to read publications, look at websites, listen to podcasts & talk to you on Zoom.

Some options you could consider are as follows:
  • Most Agri websites need to be significantly improved and search engine optimised. Unless it impresses potential customers why should they be impressed with your products or services? Unless the content is well-edited and regularly updated you will not get repeat visits.
  • Timely and topical newsletters in the mail with invoices or as ezines can be very cost-effective. However, they need to be well designed, with appropriate font size, have some nice photos and contain useful technical advice and content.
  • Webinars can replace farm seminars and Teagasc have had some success in organising these. You need a good MC, top-class speakers, good topics and excellent graphics, and the best technology available. One advantage is that you can afford speakers a long way from your base as there is less travel time and other expenses involved. Busy customers also save on travel time and expense.
  • Using well designed and expertly produced adverts is always cost-effective. Advertising rates are at rock bottom so are great value for money. The Agri media needs your support to carry useful articles and news of interest to your customers. Another great option is to use sponsored content.
  • PR consultants can get you good coverage in the Agri media for your business, personnel, new products, innovative services etc. However, the Agri media need advertising support and are more likely to give you some “free coverage” if you are a good advertiser. For optimum coverage, your news needs to be interesting, timely, topical and well communicated.
  • Social media is very popular with the younger generation in particular. Video clips work particularly well but need to be short (less than 2.5 minutes), well-produced and publicised. Simply asking viewers to like your boring Facebook page is not going to get you any new business so get professional advice on your Social Media activities.
Theme: Overlay by Kaira